![]() ![]() This comes only through consistently sharing valuable and useful content. Blog posts are by far the best format for this goal. For that, your content needs to do well on search results and be compelling enough to attract links, clicks, and social shares. What annoys them? Where are they getting stuck? Do you have the solution? How do you articulate it lucidly and persuasively? Find what your audience’s pain points are.Even if the feeling is terrific, you’re going nowhere.Īll your content - blog posts, emails, social media posts, ebooks - needs to serve your business objectives, whether tangible or intangible. Producing and marketing content for the sake of content is like running a marathon on a treadmill. With that, go take your place at the drawing board… Set Goals 14% said it improved their audience targeting capabilities.15% said it lent more consistency to their content publishing schedule. ![]() 23% said it helped them create better, more impactful content.Respondents to a survey we conducted a couple of years ago directly attributed the following successes to content planning: Source: A Content Strategy That Works for YouĪs with every other plan, it helps to begin with the end in mind. It involves several steps that are executed in a continuous cycle: A content plan is a set of actions that keep your strategy moving. There is an important distinction to make here: content planning is not the same as content strategy. We want to share here our own (so far, top secret) madness - er, method - of planning the content we put out there. Let’s see how we can break the whole process down to its components in our quest for the perfect content marketing platform, or at least a content marketing tech stack that works for you! 1. More importantly, we’ll give you some pointers on how to choose the right content marketing software and tools that allow you to expedite different parts of your strategy at different stages. In this post, we will discuss strategies and tactics that help your organization - whether you’re a 5-person tech startup or a enterprise with thousands of employees - develop and implement a content marketing strategy that actually delivers for your organization. ![]() That said, a certain level of automation is both beneficial and unavoidable today if you want to consistently come up with unique content ideas, create helpful, targeted blog posts, and make sure your audience sees them when they need to. This paradox of choice leaves marketing teams disorganized and perplexed, instead of enabling consistency in the execution of their overall strategy. SaaS tools abound that let you do every little thing from scraping others’ content to converting speech to text, from enabling collaboration between writers and graphic designers to estimating how many sales a particular blog post enabled. If there’s one arena of the marketing industry where businesses are spoiled with choices, then it’s content creation and promotion software. How to Choose the Best Content Marketing Platform If you need more help choosing the right solution, feel free to continue reading. Hopefully, this competitive analysis is a helpful resource to find the tool that best fits your needs. If you are a staff member of one of the platforms included in the analysis, and you see something that we got wrong, don’t hesitate to leave us a comment. If we couldn’t find something, we often gave them the benefit of the doubt. There are probably features that we simply couldn’t find within each platform due to a lack of public documentation. There may be errors and we may have missed things. We made sure not to include subjective criteria like “Beautiful user interface”, which we’ve seen when our own competitors do comparisons like these. These same features are mirrored in analyst reports like Gartner’s Magic Quadrant for Content Marketing Platforms and Forrester’s Content Marketing Platform Wave report. We structured this analysis based on the typical (and critical) features that content, communications, and marketing teams need to manage their day-to-day content operations. This was a very manual and incredibly time-consuming process (to say the least). Several members of the DivvyHQ team were tasked with digging into the websites, free trials, knowledge bases, and review sites of the typical companies we compete with. For the sake of transparency, this was not a third-party independent analysis of all content marketing platforms. ![]()
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